By Yasmin Darwish

There are constantly new brands popping up every year, it is hard to keep track of them all, but be sure you are familiar with these popular and up-and-coming brands below. They are ones to keep your eye on.

1.The row A couture line created by Mary Kate and Ashley Olsen, shows off minimalism contemporary at its best. The line really reflects the twins’ style and persona. The clothes are looser cuts but still holds an edge with its sharp lines and quality materials. From their dresses and jackets to purses and sunglasses, their items are absolutely beautiful.

2. Paule Ka is the definition of refinement and class. Exuding with femininity, these pieces would look chic on everyone. Kate Middleton recently wore an outfit by Paul Ka. If it is good enough for a Royal, its good enough for me.

3. Markus Lupfer has fun styles and lots of variety. The popular item now is their quirky sweaters. They look fab paired with either a pant or a skirt.

4. 3.1 Philip Lim style is cool, modern, and trendy. His must have piece is the Pashli Satchels (yellow purse below), which are a huge fan favorite right now. 3.1 Philip Lim also has a great selection of standout pieces with bold prints and exquisite detailing.

5. Kelly Weastler. Her name is synonymous with “raw and refined” style. The interior designer-turned-fashion designer applies the same thoughtfulness to her collections as she does to her interiors. All her pieces can be mixed and matched easily and her jewelry is to die for!

6. Raw+ is effortless contemporary.  The concept of “RAW+” is to add something new to raw material. By combining military and masculine taste to feminine dresses designed using haute couture techniques such as draping, Raw+ comes up with items that are masculine but also feminine and gorgeous.

7. Prabal Gurung. Singapore-born designer Prabal Gurung is one of the hottest names out right now. Gurung’s talent for directional yet feminine silhouettes can be seen in his dreamlike prints, bold-hued tops and sleek flared pants that add a cool new dimension to evning dressing.

8. Torn by Ronny Kobo. Her aesthetics is Sexy and edgy with a touch of femininity. Leighton Meester, Rihanna, and other It Girls have been spotted wearing Torn by Ronny Kobo. Maybe you should be, too.

9. Dolce Vita is young, fresh, and flirty.  For a while Dolce Vita was Southern California’s best kept secret, but now her shoes and clothes are sought out for throughout the world. She uses the hottest colors that are perfect for the coming summer months.

10. Pierre Balmain. The second line to “Balmain” by designer extraordinaire Pierre Alexandre Balmain. While the Balmain’s luxe, rock ‘n roll vision is certainly at the heart of the label’s DNA, there is also a pared down, street wear accessibility that gives it a niche all its own. For Urban Chic, Pierre Balmain is the one to look for.