KBT KONCEPT is a new underground, “Alternative Abaya” brand inspired by Dubai’s hidden industrial areas, where factories and auto repair shops operate side by side with the city’s edgy emerging arts and culture landscape. The experimental designs are an ode to the imperfect beauty of the energetic, ever-expanding metropolis.
The bold collection is grounded in a rich regional heritage yet reflects today’s lifestyle and is meant to be worn by the woman who has a strong sense of her own individuality. Construction is from unexpected materials like transparent PVC plastic, leather, denim, and even plain white cotton. These creative elements are sourced in markets all over the world then brought to the brand’s Dubai-based atelier, which is a place of great craftsmanship and adventure.
While the classic abaya tends to be feminine and soft, KBT KONCEPT alternative abayas are highly structured, with each study falling under one of three design principles: asymmetric, shorter in length, or “as it is”. The abayas often incorporate touches of contemporary embroidery (including a signature red thread stitched into every piece’s collar), adding to the feeling that the looks are functional works of art.
KBT KONCEPT abayas are intended to accompany today’s global woman on journeys around the world. Some designs are hemmed to allow for walking in city streets both at home and away. The collection is meant to be worn by women from all backgrounds who might not ordinarily identify with the Gulf’s traditional dress but would like to make it part of their unfolding stories.
The first collection is set to debut in Autumn/Winter 14-15. The brand is also part of Not Just A Label, a leading platform for showcasing and nurturing today’s pioneers in contemporary fashion.
The abaya, just like the region’s culture, is constantly evolving, and the future of fashion lies in trendsetting women’s hands.
Fast Facts
Summary: KBT KONCEPT is a new underground, “Alternative Abaya” brand inspired by Dubai’s hidden industrial areas and the emerging arts and culture landscape.
Production: Construction is from unexpected materials like transparent PVC plastic, leather, denim, and even plain white cotton. All production takes place in the brand’sDubai-based atelier
Design Principles: KBT KONCEPT alternative abayas are highly structured, with each study falling under one of three design principles: asymmetric, shorter in length, or “as it is”
Platform: The pieces are meant to be worn by the woman who has a strong sense of her own individuality and wants to make a statement at an art opening, cultural event, or even when traveling abroad
Debut: KBT Koncept is set to unveil its debut collection in Autumn/Winter 14-15
Contact Details and Press Enquiries:
For more information about the brand, please contact info@kbtkoncept.com
