Breaking new territory in fashion collaborations, M.I.A.’s capsule collection for Versus Versace brings together the rebellion of a global music star with the attitude of one of the world’s leading fashion brands.

For this 19-piece collection, Grammy-award winning artist M.I.A. and Versus Versace have created kaleidoscopic prints inspired by the bootleg Versace merchandise she found in London markets as a teenager.

Versions of famous Versace emblems, from the Versace logo to the interlocking Greek key, are blown up and clashed together in graphic prints with the energy of the street. Prints of gold medallions have the frenetic visual assault of a bootleg market stall.

M.I.A.’s collaboration with Versus Versace includes pieces for both men and women, from T-shirts and printed jeans to silk shirts, jersey dresses and military-inspired outerwear.

The capsule collection is the latest collaboration for the new Versus Versace, which lives online for the digital generation. The seasonless and immediately available Versus Versace is enriched by capsule collections with creatives from many fields, not just young designers, as proven by the collaboration with M.I.A.

The launch will be accompanied by a digital GIF campaign featuring images of M.I.A. and friends wearing the collection on East London markets, shot by Mexican photographer Jaime Martinez.

M.I.A. x Versus Versace will be available online, and in selected stores, on October 16. Visit www.versusversace.com for more details.

“I love the energy of the street, so when M.I.A. suggested we use bootlegs of Versace, I thought it was such an incredible idea. The collection is everything that I love about the new Versus Versace – it’s fast, loud, unafraid, and brings together the worlds of music and fashion. I can’t wait to see people wearing the collection.” Donatella Versace

“It’s always been part of the M.I.A. culture – to talk about bootlegs, and people that sell them or make them. When I was approached by Versace, it seemed like a good idea to take that and reverse the cycle. Versace designs have always been bootlegged, now it’s Versace bootlegging the bootleg for the bootleggers to bootleg the bootleg. This is
to keep that cycle going.” M.I.A., whose new album Matangi is released November 5.

Sources:
Z7 Communications
VersaceVideos