February 22 through March 22, 2014 at Le Bon Marché Rive Gauche
New York designer duo, Lazaro Hernandez and Jack McCollough, better known under their label, Proenza Schouler, are taking over Le Bon Marché Rive Gauche.
The designers will be presenting their signature pieces and inspirations through a series of exclusive projects. An exhibition will be installed on the ground floor, featuring gigantic, concrete-like blocks. A film will enable visitors to catch a glimpse of the designers and their universe. 80 iconic silhouettes will reflect their creative journey. Until March 22, a concrete installation will live in each of the 10 store windows on the rue de Sèvres. By the effect of a two-side mirror, a silhouette will appear every 10 seconds.
CAPSULE COLLECTION EXCLUSIVELY for Le Bon Marché Rive Gauche
The designer duo presents a specially-curated capsule collection for Le Bon Marché Rive Gauche within a black and concrete dedicated space on the ground floor. The collection comprises of t-shirts, scarves, striped sweaters, the PS1 satchels and PS11 shoulder bags, wallets, totes – a veritable treasure of graphic and tropical inspiration.
Also exclusively: the long-awaited arrival of the Spring/Summer 2014 silk cloqué dress, as well as unique pieces from the Spring/Summer 2014 collection: a dozen beautifully crafted silhouettes emblematic of the brand’s image.
Update ( March 20, 2014):
About the designers:
Lazaro Hernandez and Jack McCollough meet during their studies at the Parsons School of Design in New York in 1998. They then created their first collection, entitled “Proenza Schouler”, named after their mothers’maiden names. The Council of Fashion Designers of America (CFDA) awards the first Fashion Fund prize to start up “Proenza Schouler” in 2004. The designers are then awarded the CFDA* Award 5 times, the Swarovski Ready-to-Wear Award in 2003, the Accessory Designer of the Year Award in 2009 and the Womenswear Designer of the Year Award in 2007, 2011 and 2013. The PS1 satchel was launched in 2008 and quickly reached cult-bag status. The first Proenza Schouler store opened its doors in 2012, on Madison Avenue in New York.
Source:
z7communications.com
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