Former Rachel Zoe employee Jeremiah Brent is the star of Banana Republic’s newest campaign, along with his fiance, celebrity interior designer Nate Berkus.
The new spring campaign, tilted ‘True Outfitters’, aims to illustrate ‘life’s most precious and authentic moments shared between loved ones,’ the company said in a statement.
Other real-life couples and families were cast in the campaign, Argentinian model and Tulum hotelier Nicolas Malleville and his family, Nashville natives and longtime sweethearts Cory Bond and Bekah Jenkins, and up and coming European models Sara Blomqvist and Jeremy Young.
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Former Rachel Zoe employee Jeremiah Brent is the star of Banana Republic’s newest campaign, along with his fiance, celebrity interior designer Nate Berkus
Mr Brent won hearts as the sweet interior designer in the fourth season of Bravo series The Rachel Zoe Project.
Last year Mr Berkus, 41, abandoned his Manhattan home for Hollywood to be closer his fiance. The couple, who also announced plans last year to have a baby via a surrogate, have been dating since mid 2012.
Banana Republic @BananaRepublic global chief marketing officer, Catherine Sadler, said of the choice to cast the couple: ‘Banana Republic represents an approach to style, living and a state of mind that continues to define the modern wardrobe.
‘The True Outfitters campaign delivers authenticity and cultural awareness which is the currency of choice for the modern customer,’ she added.
Last year Mr Berkus, 41, abandoned his Manhattan home for Hollywood to be closer his fiance. The couple, who also announced plans last year to have a baby via a surrogate, have been dating since mid 2012
Banana Republic global chief marketing officer, Catherine Sadler, said of the choice to cast the couple: ‘Banana Republic represents an approach to style, living and a state of mind that defines the modern wardrobe’
Jack Calhoun, Banana Republic global president, said that the campaign champions the brand’s San Francisco roots, as well as true relationships and emotions.
‘We’ve been outfitters since our days on safari, and today we outfit people for their modern lives — for all those things that make up day to day life, and especially those big and small moments that matter most,’ he said.
‘True Outfitters represents Banana Republic at our best — helping us stand out in a crowded marketplace — and reflects our roots in our hometown of San Francisco.’
Source:
Mail Online
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