On November 6th, Clinique’s first KSA launch event to introduce the new Dramatically Different Moisturizing Lotion+ was held in a private spa. The event brought together Jeddah’s fashion and beauty scene; allowing both the city’s elite and influencers to mingle among each other, while receiving [...]

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A first hand account by Marriam Mossalli.

I would tell you I discovered Aziz Humaid, but that would be a lie. He found me. And he did not let me go.

It started over a year ago; over a Facebook message.

Do you think Saudi is ready for contemporary minimalism? He would [...]

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Check back during September for a full report of  ’UNSTITCHED’ from our Editor-in-Chief, Marriam Mossalli.

Event Created & Organized by #Lomarthobe

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By Ushi Sato

I want to remember the fabulous gig that I did for Etoile la Boutique’s Fashion in Wonderland couple of weeks ago. Well, it was an absolute success, and I wanna thanks to all those who graced the event.

Marriam Mossalli and Ushi Sato at Etoile La boutique event in Dubai

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Our founder, Marriam Mossalli, decided she would cover LFW like a true blogger: more visuals, less content. Basically, she’s gotten lazy and we have no choice but to indulge her…since well, she’s our boss! Take a look at her visual diary, in which this seasoned Fashion Editor, puts on her “blogger” hat (complete with neon [...]

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By Marriam Mossalli

Do you know Saudis rule Fashion Week? Apparently not. Apparently, we have to draw it out for you. Which is what Gladys Perint Palmer did in “Fashion People” by Assouline. It’s not the Kim Kardashians or the Lady Gagas… in fact, a celebrity paying for an outfit is almost as rare as [...]

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I love Disney. Always have. And fashion? Well, let’s just say I learned the 4 C’s of Diamonds before my ABCs! So you can imagine how excited I was to hear that my two loves were collaborating together for Disney and Barney’s New York “Electric Holiday” video! Minnie in LANVIN [...]

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It’s not about longer maxi versions of the latest Mercedes-Benz fashions, or a disposition toward all things gaudy and gold. We may have a reputation of decadent indulgence when it comes to strass, but we don’t all dress like the lip-syncing sensations on Al Rotana. The modern Arab woman [...]

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So I did it again! Yes, this is me taking credit for something I had no hand in. But since my ego is bigger than the Level Shoe Department, I’m just going to take credit anyway!

Tahir Sultan of Kuwait: A flamboyant designer with a personality as [...]

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McQueen’s Metropolis: The Future is Now

Prada Pyramid Saffiano calf

Waxing philosophy in Prada: What’s a girl without a turban? What’s a turban that’s not Prada?

Hermes: A girl can never have too many Hermes sandals. Just ask God

Michael Kors and Lace: Sounds like an 80′s [...]

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