By Yasmin Darwish
Exclusive versions of Victoria Beckham’s covetable dresses are now at your finger tips—the designer finally launched her first e-commerce website.
Beckham’s line was originally only available exclusively at specialty retailers including Bergdorf Goodman, Neiman Marcus and online websites Net-A-Porter and MyTheresa.
Now clothing and accessories are just a click away on victoriabeckham.com/shop.
Although her mainline collection is not currently available on the site, a new collection called ICON, which Beckham created exclusively for online shoppers, is up and running.
The Icon collection features five silhouettes first debuted as far back as 2009. Beckham introduced the Icon collection because of customer demand. Many of her fans had continued to ask for the same designs, from as far back as her first collection.
“With Icon, we can take signature silhouettes and rework them into new colors and seasonal assortments,”
says Beckham.
Production on items will be limited but they will be offering different styles every three months, so costumers will have to keep checking back to see what’s new.
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