The crème de la crème of Jeddah’s fashion and beauty scene got together to celebrate Women’s Appreciation Month’s (WAM) Beauty Event 2013: The Entrepreneur Makeover on Wednesday. Femi9, in collaboration with Jeddah Beauty Blog, organized the event to reach out to the businesswomen who, despite of their busy days, still loves to feel beautiful and special.

Marriam Mossalli, Nilo Haq, Dina Ali Reda, Yossra Ifaoui, Inas Hammoud, and Reem Bajabaa

Three Saudi Female entrepreneurs who won the WAM competition 2013 were given the opportunity to get themselves a head-to-toe beauty makeover and presented themselves in front of the influential judges. The panel included Niche Arabia and ShoesandDrama.com founder, Marriam Mossalli; JeddahBeauty.com’s Editor-in-chief, Nilo Haq; Fashion photographer, Reem Bajabaa; Fashion Designer, Yossra Ifaoui; and Makeup expert, Inas Hammoud.

Best Salon Award

EVE Center was awarded as the official partner salon for the makeover as they were responsible for taking care of the ladies to unwind and beautify themselves. While entrepreneur Nahed Al Hubail who’s line of work is creative gift wrapping services, such as balloon wrapping – perfect for children’s parties – bagged the Best Makeover Award. “I feel comfortable in my new Abaya to do business.” Nahed said.
Fashion Editor of JeddahBeauty.com, Dina Ismail, talked about the influence of fashion choices on a woman’s character individuality as she stated, “The abaya makes us take different decisions about the way we dress here than anywhere else, because it forces us to be creative. I feel that this is something that should also be admired in this country by both, men and women.”

ShoesandDrama.com’s Marriam Mossalli wins a 1year supply of Diet Pepsi!

The distinguished guests enjoyed numerous and entertaining activitities and interactive spots setup to keep them engaged – starting from the Social Media Station where the ladies tweeted about the event and asked JeddahBeauty.com their queries.

The distinguished ladies closed the event with the cutting of the grand beauty cake to celebrate 1 million views on JeddahBeauty.com.

All images courtesy of JeddahBeauty.com