Art goes public at Rida gallery

September 16, 2009 Posted by Mgguzman

JEDDAH: An art exhibition showcasing masterpieces from renowned Saudi artists is being held by the Rida Art Gallery under the aegis of the Saudi Arabian Organization for Culture and Art under the Ministry of Culture and Information.

“Art in Our Everyday Life: Arabian Creativity,” a mobile art exhibition will continue until after the Eid holidays at Stars Avenue, which is located on the crossroad of Sari Street and King’s Road.

Works of Saudi artists such as Nawawi, Ashour and Marzouq and emerging talents, such as sculptor Nabil bin Hashem Najdi are being exhibited. The show is not just a showcase of beautiful aesthetics, but is also a testament to the rising patronage Arab art has been receiving from both the local and international art community.

Abu Bakr bin Ahmad Baqadir, the undersecretary of the Ministry of Culture and Information for International Cultural Relations, attended the inauguration. Visitors were welcomed with an original monologue entitled, “The Postman.”

Over 30 artists’ works of various mediums, ranging from photography and oil painting, to resin and marble sculpture, are currently on display.

What better way to show art as part of our everyday life, than to insert it into spaces that encompass our daily routine? A truly innovative concept to Jeddah, “Art In Our Everyday Life,” does just that. Placed along the walkway where shoppers stroll, the artwork is harmoniously integrated into the mall’s interior space, turning shoppers into connoisseurs of fine art.

Exhibition organizer, Rida Ghazzawi said, “With this setup, people are able to directly interact with art. This initiative complements the shopping experience by offering an insightful and educational excursion to visitors. The Qur’anic calligraphy pieces and abstract renderings of traditional Roshan windows enlighten viewers on the richness of Saudi culture and heritage, while their unrestricted access allows for families to introduce their children to the priceless value of art. With few galleries and even fewer facets to promote them, this exhibit brings art to the viewer.

“This is art going public — and that’s exactly where art should be.”

Article by Marriam M Mossalli -  Arab News