Posts Tagged: ‘Farhad Moshiri’

On Top of the World Farhad Moshiri in talk with Nik Nejad: A Dialogue on Identity Crisis & Artistic Conflict

March 5, 2012 Posted by mossalli

One of the most influential psychoanalysts of the 20th century, Erik H. Erikson (1902-1994) coined the term identity crisis. His legacy lies within his basic developmental premise that conflict is negotiated in the context of relationships and identity crisis is the confusion of roles, or the identity, which he identified in 1970 as “a subjective sense as well as an observable quality of personal sameness and continuity, paired with some belief in the sameness and continuity of some shared world image.”

With a world concerned more with the appearance of belonging rather than the actual sense of possession, today’s generation of globalized youth have diluted their cultural identity through the borderless world of social media and the limitlessness of the World Wide Web. Diaspora becomes an archaic term of the past as we hide behind virtual identities that are as superficial as the photo-shopped profile pictures that represent them. The artist becomes less of a creative and more of an avatar; his work an extension of this commercial persona rather than a limb of a creative being that once severed, will rot and decay.

Nik Nejad is an emerging Persian artist based between Dubai and Los Angeles who refuses to amputate his “limbs.” Exploring a multitude of mediums, from painting and photography, to audio-visual short art films, Nejad is the epitome of his lost generation—in search for an identity that sets him apart, yet connects him to a greater world image. Art critics have described his work as products of an incestuous marriage between Jackson Pollock and Chuck Close. From a common obsession with Facebook, to a wisdom well above your average late-twenty-something creative, Nejad possesses an astuteness toward a contemporary world going through its own political and financial crises that works only to push him deeper into the rabbit hole of today’s quest for authenticity.

Farhad Moshiri needs no introduction. With more than twenty solo exhibitions under his belt, international acclaim, and the titleholder as the first Iranian artist to sell his work for above one million dollars, Moshiri’s identity extends beyond his visceral body. His identity has become his crisis; fame has become his enemy, making anonymity, his only refuge, now obsolete. Born in Shiraz, Iran, in 1963,Moshiri’s search for a perspective unfolds much like a Luigi Pirandello play, where “the theater is in the theater;” Moshiri is the artist in the art.

The following dialogue reveals an intimate conversation between the two artists, who albeit only two decades apart,
represent a paragon of their respective generations; yet share a common drive to stay genuine, yet relevant.

Nik Nejad: Many believe that your aesthetic has a certain freshness that makes it stand out from the rest of the Iranian art scene. Were you trying to stand out from the rest?
Farhad Moshiri: I do try to think and analyze before I create. Iranian contemporary art became interesting to western viewers when it started to comment on society, when it came out of abstraction. It was giving an image of society that was really not being seen, or if it was being seen it was being misrepresented in the media. There was a building up of curiosity due to lack of information that was coming out of Iran and artists felt that creating art that was inspired by certain social phenomena was getting all the attention. I was on the same boat. It is relevant to be socially conscious during these times, not to be starting a revolution but also I believe it is important that you do not cut yourself off from society. If you cut yourself off from society and you are not living anywhere else then it is very difficult to say something that is communicable.

Does your Iranian identity play a major role in your work?
Well I didn’t sit down and make sure there was something Iranian about my work. Many artists have said that they do not see any Iranian in my work; I do not argue that. Now we see a global mind-frame where you are borrowing
from anywhere. Iran itself is borrowing from anywhere, when you go to the bazaar you find products from around the world. It becomes very complicated. That’s the idea about my work, it questions that Iranian aesthetic and mixes it with a lot of other identities, which generally people do. It’s almost like an experiment.

Article By Marriam Mossalli – Oasis Magazine

Louis Vuitton fuses high art with high fashion

December 6, 2011 Posted by Mgguzman

The prosperous relationship between Louis Vuitton and contemporary art began in 1874, twenty years after the luxury label was founded.

Today, the fashion house continues to retain privileged links with the decorative arts, including painting and design; as well as an unwavering desire of patronage that is driven by creativity and modernity.

“Luxury, fashion and art are both expressions of emotion and passion; they search the exceptional and give us an alternative view of the world. Art inspires fashion and luxury, as luxury and fashion inspires art,” stated Yves Carcelle, CEO and president of Louis Vuitton.

LV’s artistic collaborations first began with its iconic luggage, but quickly extended into more varied domains, such as the concept of “surprise windows” for the LV boutiques. Beginning with Gaston Vuitton’s pioneering vision and then reignited more than 80 years later by stage designer and visual artist, Robert Wilson, the concept of Vuitton’s “surprise windows” has become a respected fixture in both the fashion and art worlds. Now, with Louis Vuitton’s unveiling of its commissioned windows by the renowned Iranian artist, Farhad Moshiri, the concept has made its way to the Middle East for the first time.

The artistic collaboration comprises of four separate artworks that are presented in one of each of the LV windows in the UAE. The four windows, entitled Once Upon A Time, Writing In Waterfalls, Top of the World, and Frosting Stories are each an enchanting depiction of contradicting concepts often relayed to the nature of Moshiri’s materials. The first Iranian artist to achieve the one million dollar mark at auction, Moshiri tactically deconstructs all pre-conceived associations surrounding his resources by extending them far beyond their inherent qualities. In doing so, the artist successfully situates them within a new perspective. The dazzling use of ‘candy’ colors and hybrid materials in his artworks capture both the playfulness and expert craftsmanship of the brand.

Although this marks a new area of representation for Moshiri, his windows installation in Abu Dhabi and Dubai joins a long and colorful repertoire of past window collaborations for Louis Vuitton designed by contemporary artists since 2002, with the first window by artist Bob Wilson, and followed by collaborations with Olafur Elliason, Takashi Murakami and Ugo Rondinone, stated Damien Vernet, General Manager of Louis Vuitton Middle East and India. “It is important also that Louis Vuitton celebrates and pays tribute to the dynamism of art in the region, as first exemplified by our recent collaboration with Nadim Karam, unveiled during Art Dubai in March this year, and now with this wonderful Farhad Moshiri windows project.”

Much like Moshiri’s deconstruction of unconventional mediums, Iranian artist Nik Nejad focuses on deconstructing the notion of beauty in a series of works focusing on the ways in which women and gender are perceived across societies. A fellow product of the Iranian Diaspora, Nejad, is a 20-something emerging talent based out of Dubai. His works have been described as “Jackson Pollock meets Chuck Close,” and have already garnered the young star with considerable recognition from the art community.
Both men present a paragon of their respective generations. Arab News was able to mediate a candid dialogue between the two artists, which blurred the lines between protégé and mentor, interviewer and interviewee; only to reveal an intimate conversation on the fashionable world of art.

Farhad Moshiri: Absolutely. Just last night, for example, I was strolling down the mall with my wife, and we went into a store and I was just looking and it just dawned on me how incredibly multi-layered fashion has become. A revival in fashion has given a lot to art and the playfulness that fashion designers are showing right now is truly artistic. On the other hand, I see a lot of artists who are not being playful, fashion designers who are not even though there is a tendency for the industry to look at contemporary art for inspiration, style, and for ideas. I think it’s kind of a standstill, where everyone is throwing ideas at each other.

FM: With the advent of the Internet, everything is happening fast and has speeded up — almost too fast. The attention span of people has decreased, galleries are less patient with artists, and the pressure is enormous because things have speeded up. Artistic development is almost nonexistent because the speed has made it quite structured.

FM: That’s a very interesting question because there is a flipside. On one hand, it’s obvious you have to keep current for fear that you will do something that has been done yesterday; and it’s most likely that you will find that your ideas have already been done… so that is a danger when isolating yourself. But on the flip side, you need to be able to detach yourself and have a clear head and not to be too much in the current for fear that you will become part of that and lose your personal vision.

Article by Marriam Mossalli – Arab News